The folded leaflet: the most versatile presentation tool
A folded leaflet packs a lot of information into a format that is easy to hand out and keep: restaurant menu, product range, event programme, company presentation, direct mail.
7 fold types structure the reading flow: half fold (4 pages), roll fold (up to 10 pages, progressive reading), accordion / Leporello fold (up to 12 pages, ideal for comparisons and table-top menus), open or closed gate fold (premium content), cross fold (maps and plans), combination fold (12 pages) — or delivered flat with pre-creasing from 160 g/m² so you can fold it yourself without cracking the fibre. Trade tip: up to 135 g/m² for cross or combination folds (cleaner folding), ≥ 170 g/m² + a finish for a sturdy leaflet.
Folds
Half, roll, accordion, gate (open/closed), cross, combination — or flat pre-creased.
Sizes & pages
24 sizes (A7 → 210×210 square, long formats) · 4 to 12 pages · 25 to 200,000 copies.
Papers & finishes
Coated, natural, FSC recycled, board · UV varnish, matt/gloss/Soft Touch lamination.
Frequently asked questions
Which fold should I choose?+
Roll fold: progressive reading, the great tri-fold classic. Accordion fold (Leporello): comparisons, menus — it stands upright on a table. Open/closed gate fold: a premium effect for a high-value offer. Cross fold: maps, plans and large-format infographics. Combination fold: up to 12 pages. Half fold: the cheapest, perfect for greeting cards.
Which paper weight for a folded leaflet?+
Up to 135 g/m² for cross and combination folds (cleaner folding). 170 g/m² and above, with a finish, for a sturdy, premium leaflet. Flat (plano), pre-creasing is included from 160 g/m² to stop the paper cracking when folded.
How do I organise the page order in my file?+
The order depends on the fold type and the number of pages: download the template for your configured product — it shows the exact order from page 1 (cover). Watch out with the roll fold: the inner panel is about 2 mm narrower.
Can I write on my leaflet?+
Coated papers and chromo board are varnished after printing: they cannot be written or stamped on. Choose an offset, natural or recycled paper if you need to write on it.
Is express delivery available?+
Yes: Standard 6 working days, Standard+ 4 days, Express 2 days and Overnight (ordered before 12 noon, delivered the next day) depending on configuration. The estimated date is displayed for each quantity.
Which legal notices are required on an advertising leaflet?+
Same as for flyers: your company identity (trade register, legal form, registered office), the printer's name, « Ne pas jeter sur la voie publique » (do not litter), text in French, public health messages for food and alcohol, photo credits.