Vector or pixel?
A pixel image (a photo) has a fixed resolution and degrades when enlarged. A vector object scales with no loss whatsoever. For a logo that has to work on anything from a business card to a banner, vector is essential.
Best practice
Keep your logos and icons as vectors, with text converted to outlines. Avoid rebuilding a logo from a low-resolution screenshot: track down the original vector file instead (usually .ai, .eps, .pdf or .svg).
Check before you send
- Logos and icons as vectors
- Text converted to outlines
- No logo rebuilt from a pixel screenshot
Frequently asked questions
I only have my logo as a poor-quality JPEG — what now?
It needs redrawing as a vector. We can recreate a clean, sharp logo from your existing artwork — no usable file? We will create one.
Not sure about your file?
Our AI assistant checks your file and flags anything that needs adjusting — and can even create your print-ready artwork, bleed included. Nothing goes to press without your approval.
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